Wednesday, February 11, 2009
Helvetica and captions
Geoffrey and I finally watched the movie about Helvetica this weekend. Geoffrey really enjoyed the movie, which kind of surprised me. I definitely recommend it. The movie is very informational about the typeface Helvetica as well as design in general. I especially enjoyed Paula Scher (her maps are super-cool, click on her name to see) talking about how she isn't that crazy about Helvetica. I like Helvetica in the American Apparel logo (or American Airlines...basically the same thing, one word different). In the American Apparel logo, Helvetica has a trendier quality to it (that's in a big nutshell) than the more corporate feel of AA. But that's mostly about their surroundings. And that's what Helvetica does--it says what it needs to and lets the content do the talking. Target (look at the scrolling graphics) uses the whole family...light, bold, black, etc...in different ways. I also like this coffee mug (and I plan to buy it at some point). I think the reason I'm not drawn to using Helvetica a lot is that I like to be more expressive with the type. Lately I've been more drawn to hand-lettering. I keep looking for a good excuse to use it in something at work... When you're in Mexico, you can't help but notice all of the hand-lettered signs in fonts of all kinds. I took this one in Guanajuato, Mexico a couple of years ago:
Tuesday, February 10, 2009
Cupcakes and

Take that, Logo Lounge! It's free.
Friday, February 6, 2009
busy busy
Wednesday, January 21, 2009
A handshake and a pat on the head

Former President George W. Bush shook my hand and patted me on the head.
Almost more exciting than meeting the president was seeing Air Force One (well, a presidential plane that looks just like Air Force One, but is not called so unless Mr. Obama is on it.) The plane is gigantic. And very official looking.
I watched the inauguration yesterday morning as well. It was a very nice event. I especially enjoyed the poem.
Praise song for the day.
Each day we go about our business, walking past each other, catching each others' eyes or not, about to speak or speaking. All about us is noise. All about us is noise and bramble, thorn and din, each one of our ancestors on our tongues. Someone is stitching up a hem, darning a hole in a uniform, patching a tire, repairing the things in need of repair.
Someone is trying to make music somewhere with a pair of wooden spoons on an oil drum with cello, boom box, harmonica, voice.
A woman and her son wait for the bus.
A farmer considers the changing sky; A teacher says, "Take out your pencils. Begin."
We encounter each other in words, words spiny or smooth, whispered or declaimed; words to consider, reconsider.
We cross dirt roads and highways that mark the will of someone and then others who said, "I need to see what's on the other side; I know there's something better down the road."
We need to find a place where we are safe; We walk into that which we cannot yet see.
Say it plain, that many have died for this day. Sing the names of the dead who brought us here, who laid the train tracks, raised the bridges, picked the cotton and the lettuce, built brick by brick the glittering edifices they would then keep clean and work inside of.
Praise song for struggle; praise song for the day. Praise song for every hand-lettered sign; The figuring it out at kitchen tables.
Some live by "Love thy neighbor as thy self."
Others by first do no harm, or take no more than you need.
What if the mightiest word is love, love beyond marital, filial, national. Love that casts a widening pool of light. Love with no need to preempt grievance.
In today's sharp sparkle, this winter air, anything can be made, any sentence begun.
On the brink, on the brim, on the cusp -- praise song for walking forward in that light.
--by Elizabeth Alexander